BigCommerce Releases Major BigCommerce for WordPress Update to Enable Scalable Multi-Region Experiences

3.2.0 release provides streamlined methods to deliver internationally-focused ecommerce experiences on WordPress

BERLIN, Germany – June 20, 2019 – BigCommerce, the leading ecommerce platform for fast-growing and established brands, today announced the release of BigCommerce for WordPress 3.2.0 at WordCamp Europe. This update represents some of the most significant new features and enhancements made since the launch of the BigCommerce for WordPress plugin in December 2018, including the ability to create multi-region shopping experiences on a single or multiple WordPress sites.

With BigCommerce for WordPress, merchants using WordPress to power their online stores have access to more sophisticated ecommerce technology that allows them to scale their ecommerce business without sacrificing everything already built on WordPress. In previous versions of the plugin, merchants could link a single BigCommerce store to multiple WordPress instances. With BigCommerce for WordPress 3.2.0, merchants can serve multiple regional versions of their product catalog from a single WordPress site.

“Our commerce APIs and deep integration with WordPress give merchants the ability to create engaging WordPress-driven website experiences, make changes quickly and truly differentiate their brand, all while retaining the speed and lower overall maintenance of our SaaS platform. In just six months, we’ve made hundreds of changes across 28 plugin releases, all of which culminated in our ability to support complex business use cases, including multi-brand, multi-region sites, through BigCommerce for WordPress,” said Jimmy Duvall, chief product officer at BigCommerce. “With BigCommerce for WordPress, our merchants have the freedom to build the experiences they want to build without compromise, using the tools they already know and love. It’s this commitment to constant improvement that helps keep our merchants at the forefront of ecommerce innovation.”

With the release of multi-site functionality on BigCommerce for WordPress 3.2.0, merchants will be able to enable a range of complex experiences, including:

• Multi-Region. The addition of multi-region capabilities gives merchants with a global footprint the ability to tailor product merchandising to the specific regions in which they sell. This includes enabling the ability to translate product details into the local language and display prices in the local currency.

• B2B. With BigCommerce for WordPress 3.2.0, merchants can accommodate B2B-specific experiences, whether that includes maintaining separate wholesale and retail sites or offering customers a “vendor portal” that provides customized product catalog and pricing for each vendor.

• Custom Content-First Product Pages. The latest version of BigCommerce for WordPress also includes the ability to decouple core product details like title, SKU, image, description, price and add to cart button from the product detail page. They can now be placed anywhere via shortcodes or the Gutenberg editor in page or posts.

To see a full list of updates, developers can access BigCommerce release notes in GitHub.  

For more information about BigCommerce for WordPress, visit www.bigcommerce.com/WordPress. Those attending WordCamp Europe (June 20-22) can also visit BigCommerce in the exhibit hall to learn more about how to integrate BigCommerce for WordPress directly on their WordPress site.

About BigCommerce

BigCommerce is the world’s leading SaaS ecommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture and app ecosystem, and market-leading performance, BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software. BigCommerce powers B2B and B2C ecommerce for more than 60,000 stores, 2,000+ mid-market businesses, 30 Fortune 1000 companies and industry-leading brands, including Assurant, Ben & Jerry’s, Paul Mitchell, Skullcandy, Sony and Toyota. For more information, visit www.bigcommerce.com.

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