BigCommerce makes the grade
MitoQ began its search for a new ecommerce platform in mid-2019. Key platform requirements included providing a seamless and intuitive customer experience, the ability to scale at will, a robust subscription solution and headless ecommerce. Shopify Plus and Sana Commerce were vetted, but they didn’t make the grade. However, BigCommerce did and in July of 2020, MitoQ launched on the platform.
“To be honest, we were probably already too big for Shopify Plus and Sana Commerce. However, BigCommerce, as a platform, delivered on the key requirements we wanted. And, as an added bonus, our experience with the BigCommerce team was amazing. The people who onboarded us were absolutely brilliant,” Price said.
Understandably for MitoQ, PCI compliance was non-negotiable. “Actually, this is a great example of where working with BigCommerce has been incredible. Our external audit provider, which is Deloitte, already had a relationship with BigCommerce. So we were able to just go back to that agreement and Deloitte was satisfied that BigCommerce was secure. So it made the process a whole lot easier and speaks volumes about the integrity of the platform,” Price stated.
In addition to the above, MitoQ found the headless infrastructure to be very customizable and was pleased it allowed the company to do whatever it needed to do on the website, and still have an environment that offered a good ecosystem in terms of apps and plugins. “We wanted something that was going to be largely plug and play with other systems. Should we want to use them, we could seamlessly use existing integration tools to expand the functionality of our website,” Price said.
AfterShip was one of the first apps MitoQ put in place and it was a customer experience game changer. As an order tracker, it put an end to customer complaints about not knowing where their orders were. MitoQ’s team productivity went up because they no longer had to search for orders. AfterShip did it for them.
MitoQ connected BigCommerce to Google BigQuery, a multi-cloud data warehouse that enables businesses to gather, store and analyze data crucial to the business for real-time insights.
And while MitoQ is currently setting up its new subscription integration, Recurly, it is also integrating BigCommerce to its enterprise resource planning (ERP) system, Microsoft Dynamics NAV. “The whole process was very much an infrastructure upgrade as it was a standard web project,” Price said.
- Enterprise Resource Planning (ERP)
- Data Warehouse
- Content Management System (CMS)
- Customer Relationship Management (CRM)
- Implementation Project Manager
- Training, Launch Package
- Customer Success Manager
“We wanted something that was going to be largely plug and play with other systems. Should we want to use them, we could seamlessly use existing integration tools to expand the functionality of our website.”
Head of Customer Acquisition, MitoQ